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Inditex, popularly known as Zara, is the world's largest clothing manufacturing company. A Spanish luxury clothing and accessory brand owned by Rosalia Mera and Amancio Ortega, established in 1975. Its headquarters is based out in Arteixo, Spain, and its business model revolves around its specialization in fast fashion. It comprises clothing, accessories, shoes, swimwear, beauty, fragrances, and more. Here we will delve deeper into the internal and external factors concerning the Zara case study for better analysis.

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